Congressional Choice

Congressional Choice

At the same time that Indiana educational trends pointed to rising high school dropout rates, many Hoosier college students who wanted to pursue teaching careers sought other opportunities because of the widening gap between teacher pay and the compensation in other professions. The Congressional Choice for Educational Excellence scholarship program was designed to help would-be … Continued …

Senior Smiles logo

Alliance of the American Dental Association

The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program targeting the dental health of older adults. B Plus C Communications created the campaign logo, along with a brochure designed to fit into kits of … Continued …

Undon’t

Undont

Because of the importance of building an online presence, naming a new company means creating an identity that hasn’t already been registered as a domain name, which explains some of the (in our humble opinion) downright goofy and contrived names that pop up. For a tech-tutorial website concept focused on graphics software, B Plus C … Continued …

Indiana War Memorials Foundation

Indiana War Memorials Foundation

The Indiana War Memorial Commission preserves and showcases a portfolio of museums, monuments, and artifacts, telling the stories of Hoosier veterans and their service from the American Revolution to the present day. Among the IWM’s most treasured holdings: irreplaceable hand-made battle flags, many from the American Civil War, the majority endangered by wear, age, contaminants, … Continued …

Indiana Dental Association dental product photograph

Indiana Dental Association

This product photograph accompanied an article in the quarterly magazine published by the Indiana Dental Association. The original image cropped off part of the top and one end of the sealed package, which sets crooked against a gradient background. B Plus C Communications removed all four components of the image from the background, rebuilt the … Continued …

The (inverse) power of 3

Spend even a small amount of time watching TV and you’ll run into commercials in which an advertiser uses three actors to portray the range of diversity in the population that uses its products or services. One after another, each of the three “characters” looks into the camera and intones the same line of dialog. … Continued …

Automotive Sales Training Systems

Automotive Sales Training Systems

Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued …