On Your Level Youth Project

On Your Level Youth Project

Through media, multimedia, and in-person experiences aimed at teen audiences, On Your Level Youth Project promotes communication and understanding in a diverse world. B Plus C Communications created a logo that symbolizes the not-for-profit group’s message of bridging gaps among genders, races, and belief systems.

Indiana/World Skating Academy

Indiana/World Skating Academy

At Indiana/World Skating Academy, world-class competitors train with elite coaches and families share fun on the ice. Since I/WSA opened its doors in 1987, it has nurtured talent, added ongoing revenue to the City of Indianapolis, and donated ice time to other community organizations. Faced with the need for a new facility that offered better … Continued …

Annual Appeal cards

Crown Hill Heritage Foundation

The third-largest non-governmental cemetery in the United States occupies 555 acres in the heart of Indianapolis. Founded in 1863 as a not-for-profit institution, Crown Hill Cemetery relies on its Heritage Foundation, also not for profit, to preserve and restore the historic treasures on its grounds. The Heritage Foundation calls on B Plus C Communications for … Continued …

Tangram (formerly Independent Residential Living of Central Indiana)

Tangram

Independent Residential Living of Central Indiana sought to rebrand itself with an identity that more closely reflected how its services and mission had evolved since it was founded. The not-for-profit organization chose Tangram, naming itself after a classic puzzle that challenges you to build shapes out of a set of seven geometric forms, including five … Continued …

Undon’t

Undont

Because of the importance of building an online presence, naming a new company means creating an identity that hasn’t already been registered as a domain name, which explains some of the (in our humble opinion) downright goofy and contrived names that pop up. For a tech-tutorial website concept focused on graphics software, B Plus C … Continued …

Automotive Sales Training Systems

Automotive Sales Training Systems

Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued …

Master Plan introduction

Crown Hill Heritage Foundation

In consultation and coordination with strategic partners in its community, the not-for-profit Crown Hill Heritage Foundation completed a Master Plan designed to anticipate rather than react to fundraising needs for historic Crown Hill Cemetery. B Plus C Communications created a direct-mail campaign addressing the goals of planned support and seeking donor engagement. The campaign included … Continued …