Connecting your message with your markets
Business people spend lots of time asking themselves big-picture questions. “Will adding this product improve my overall bottom line?” “How should I communicate the need to raise my rates without alienating my current customers?” “How long can I maintain my current website without it looking out of date?” Big decisions, high stakes, important outcomes. Calculating … Continued …
ARCA racing team WebeRacing needed a high-visibility logo for its primary car, one that would be easy to prepare on a computer-driven vinyl cutter. B Plus C Communications produced a design that highlights the “W” in the team’s name (also the last initial of its driver) with a look that says “speed.”
Girl Scouts of Central Indiana provides organizational leadership for girls and adults in a large number of Hoosier counties: 35, at the time GSCI embarked on a capital campaign to replace its longtime office space with a building more suited to its mission and its people. B Plus C Communications researched, wrote, and designed a … Continued …
In consultation and coordination with strategic partners in its community, the not-for-profit Crown Hill Heritage Foundation completed a Master Plan designed to anticipate rather than react to fundraising needs for historic Crown Hill Cemetery. B Plus C Communications created a direct-mail campaign addressing the goals of planned support and seeking donor engagement. The campaign included … Continued …
The Indiana Dental Association’s Annual Session brings together practitioners from around the state for continuing education and fellowship. When the Association used a thematic tag line (“Beyond Tomorrow, Beyond Ourselves”) to tie together one year’s activities, B Plus C Communications created a signature image for use on printed pieces that signed up exhibitors, registered participants, … Continued …
Crown Hill Cemetery embarked on a Master Plan to support this historic not-for-profit institution’s restoration, preservation, and community-partnership needs. Following up on the opportunities and challenges of this document, the Crown Hill Heritage Foundation used direct mail to reach its donor audience with a message about the cemetery’s origins. Titled “From Strawberry Hill to Crown … Continued …
Many not-for-profit organizations, especially those that provide vital social services to otherwise under-served populations, stand or fall on their infrastructure’s ability to support their programming. When Boone County Senior Services outgrew its longtime headquarters in Lebanon, Indiana, its not-for-profit foundation embarked on a capital campaign aimed at raising the $2,000,000 necessary to build a new … Continued …