Master Plan outreach

Crown Hill Cemetery embarked on a Master Plan to support this historic not-for-profit institution’s restoration, preservation, and community-partnership needs. Following up on the opportunities and challenges of this document, the Crown Hill Heritage Foundation used direct mail to reach its donor audience with a message about the cemetery’s origins.

Titled “From Strawberry Hill to Crown Hill: Rich past, progressive present, enduring future,” the centerpiece of this mailing describes how the City of Indianapolis planned and expanded the space it dedicated to honoring its dead, and how some important coincidences helped create the 555-acre park-like setting that is today’s Crown Hill.

View or download the publication here.