Connecting your message with your markets
Brochures and other collateral literature
Networking, IT, and civic-surveillance experts AllThingsIT wanted a set of sell sheets that presented the essence of some of its core services, establishing a personality for what otherwise might seem like an impersonal, intimidating part of business technology and infrastructure. B Plus C Communications created a series of pieces that our client could print either … Continued …
Financial consultants Thurston Springer Miller Herd & Titak wanted a brochure for use in presentations to prospective clients. B Plus C Communications created a piece that met our client’s visual requirements: Incorporate the look of the frosted-glass wall of their conference room, and show the view from the windows of their north-suburban Indianapolis location. Using … Continued …
This 501(c)(3) not-for-profit organization serving persons with disabilities needed a headquarters building that could bring all its staff members under one roof within the community they serve. The new facility would replace a patchwork of leased spaces. To assist with fundraising efforts targeting the costs of designing and building the facility, B Plus C Communications … Continued …
The Phoenix Theatre, an Actors’ Equity member institution, presents diverse plays, including recent Broadway hits (which it’s often the first Midwest theatre to stage) and new works by Hoosier playwrights. It mounts productions on two stages in a renovated church that’s been its home since 1988. Faced with ongoing needs for updates to its physical … Continued …
How do you set yourself apart in a crowded field? At B Plus C Communications, we wrestled with that question until the day we realized that a cat’s successful bids for attention achieved the same results as a successful marketing campaign. Solution to the capabilities brochure problem: Showcase the cat and tell his authentic story. … Continued …
Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued …
Girl Scouts of Central Indiana provides organizational leadership for girls and adults in a large number of Hoosier counties: 35, at the time GSCI embarked on a capital campaign to replace its longtime office space with a building more suited to its mission and its people. B Plus C Communications researched, wrote, and designed a … Continued …