Because of the importance of building an online presence, naming a new company means creating an identity that hasn’t already been registered as a domain name, which explains some of the (in our humble opinion) downright goofy and contrived names that pop up. For a tech-tutorial website concept focused on graphics software, B Plus C Communications suggested the name “Undon’t” as the opposite of “Undo,” and created this logo to highlight the pun in a form that also reinforces the name itself.