Automotive Sales Training Systems

Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice the industry’s average percentage. To show auto dealers the effectiveness of ASTS’s specialized curriculum, B Plus C Communications created a sell sheet that tells our client’s story using a baseball metaphor.

View or download the sell sheet here.