Thurston Springer

Financial consultants Thurston Springer Miller Herd & Titak wanted a brochure for use in presentations to prospective clients. B Plus C Communications created a piece that met our client’s visual requirements: Incorporate the look of the frosted-glass wall of their conference room, and show the view from the windows of their north-suburban Indianapolis location.

Using a translucent sheet that ran underneath a wraparound cover and on top of eight text pages, we created a fool-the-eye illusion that placed white text on the see-through paper, matching up with type that reversed out of a dark blue band on the sheet below it. The cover ran only 3.25 inches wide on the front, and carried part of the photograph that ran below the translucent sheet. The inside back cover featured a vertical pocket for confidential papers. The overall color scheme drew from the client’s existing five-color logo, which we later converted to two spot colors for reduced printing costs.

View or download the full brochure here.