Identity materials

When the accounting firm of Lee R. Ford & Associates wanted a new logo, B Plus C Communications created a two-color identity design featuring a trio of interlocking plus signs, symbolizing the mathematical underpinnings of the firm’s practice. An optical illusion produces one of the plus signs out of the void between the other two, … Continued …

Independent Residential Living of Central Indiana sought to rebrand itself with an identity that more closely reflected how its services and mission had evolved since it was founded. The not-for-profit organization chose Tangram, naming itself after a classic puzzle that challenges you to build shapes out of a set of seven geometric forms, including five … Continued …

For a technology-oriented company that specialized in providing computer systems and services for the graphic arts, B Plus C Communications created a typographic logo that matched up precisely geometric letter forms with a swirling, graceful ampersand. The combination of hard-edged and curved shapes echoed the focus of the client’s business, aptly named for its products … Continued …

An audio electronics guru wanted a logo for his consulting business, named after an old-school cookie product. B Plus C Communications created a design that plays off the fact that the same letter ends the first and begins the second word of the name. The look also captures the two-sided nature of our client’s business, … Continued …

Through media, multimedia, and in-person experiences aimed at teen audiences, On Your Level Youth Project promotes communication and understanding in a diverse world. B Plus C Communications created a logo that symbolizes the not-for-profit group’s message of bridging gaps among genders, races, and belief systems.

At the same time that Indiana educational trends pointed to rising high school dropout rates, many Hoosier college students who wanted to pursue teaching careers sought other opportunities because of the widening gap between teacher pay and the compensation in other professions. The Congressional Choice for Educational Excellence scholarship program was designed to help would-be … Continued …

The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program targeting the dental health of older adults. B Plus C Communications created the campaign logo, along with a brochure designed to fit into kits of … Continued …