Connecting your message with your markets
The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program targeting the dental health of older adults. B Plus C Communications created the campaign logo, along with a brochure designed to fit into kits of … Continued …
How do you set yourself apart in a crowded field? At B Plus C Communications, we wrestled with that question until the day we realized that a cat’s successful bids for attention achieved the same results as a successful marketing campaign. Solution to the capabilities brochure problem: Showcase the cat and tell his authentic story. … Continued …
The third-largest non-governmental cemetery in the United States occupies 555 acres in the heart of Indianapolis. Founded in 1863 as a not-for-profit institution, Crown Hill Cemetery relies on its Heritage Foundation, also not for profit, to preserve and restore the historic treasures on its grounds. The Heritage Foundation calls on B Plus C Communications for … Continued …
B Plus C Communications analyzed our client Thurston Springer’s logo, which required either four or five spot colors to print, including light gold, dark gold, dark blue, black, and an opaque white ink behind it when it appeared on dark backgrounds. We knew we could lower our client’s printing costs by reducing the number of … Continued …
At Indiana/World Skating Academy, world-class competitors train with elite coaches and families share fun on the ice. Since I/WSA opened its doors in 1987, it has nurtured talent, added ongoing revenue to the City of Indianapolis, and donated ice time to other community organizations. Faced with the need for a new facility that offered better … Continued …
Networking, IT, and civic-surveillance experts AllThingsIT wanted a set of sell sheets that presented the essence of some of its core services, establishing a personality for what otherwise might seem like an impersonal, intimidating part of business technology and infrastructure. B Plus C Communications created a series of pieces that our client could print either … Continued …
Spend even a small amount of time watching TV and you’ll run into commercials in which an advertiser uses three actors to portray the range of diversity in the population that uses its products or services. One after another, each of the three “characters” looks into the camera and intones the same line of dialog. … Continued …