Connecting your message with your markets
The Indiana Dental Association’s Annual Session brings together practitioners from around the state for continuing education and fellowship. When the Association used a thematic tag line (“Beyond Tomorrow, Beyond Ourselves”) to tie together one year’s activities, B Plus C Communications created a signature image for use on printed pieces that signed up exhibitors, registered participants, … Continued …
Many not-for-profit organizations, especially those that provide vital social services to otherwise under-served populations, stand or fall on their infrastructure’s ability to support their programming. When Boone County Senior Services outgrew its longtime headquarters in Lebanon, Indiana, its not-for-profit foundation embarked on a capital campaign aimed at raising the $2,000,000 necessary to build a new … Continued …
Because of the importance of building an online presence, naming a new company means creating an identity that hasn’t already been registered as a domain name, which explains some of the (in our humble opinion) downright goofy and contrived names that pop up. For a tech-tutorial website concept focused on graphics software, B Plus C … Continued …
The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program targeting the dental health of older adults. B Plus C Communications created the campaign logo, along with a brochure designed to fit into kits of … Continued …
The emerald ash borer first reached the United States in the 1990s, stowing away in wooden shipping crates bound for Michigan from China. In the insect’s native habitat, many trees display natural immunity to it, but in the U.S., thousands fall prey to its devastating effects every year. At historic Crown Hill Cemetery, this invasive … Continued …
Business people spend lots of time asking themselves big-picture questions. “Will adding this product improve my overall bottom line?” “How should I communicate the need to raise my rates without alienating my current customers?” “How long can I maintain my current website without it looking out of date?” Big decisions, high stakes, important outcomes. Calculating … Continued …
Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued …