Senior Smiles logo

Alliance of the American Dental Association

The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program targeting the dental health of older adults. B Plus C Communications created the campaign logo, along with a brochure designed to fit into kits of … Continued …

Thurston Springer

Thurston Springer Miller Herd & Titak

Financial consultants Thurston Springer Miller Herd & Titak wanted a brochure for use in presentations to prospective clients. B Plus C Communications created a piece that met our client’s visual requirements: Incorporate the look of the frosted-glass wall of their conference room, and show the view from the windows of their north-suburban Indianapolis location. Using … Continued …

Unexpected places for critical and creative thought

You’ve got a deadline staring you in the face, and the ideas you need to finish a proposal or project have vacated your conscious mind. The more desperately you need to finish something, the more your ability to brainstorm can seem to dry up. And then you hop in the shower, onto the treadmill, or … Continued …

Indiana Dental Association dental product photograph

Indiana Dental Association

This product photograph accompanied an article in the quarterly magazine published by the Indiana Dental Association. The original image cropped off part of the top and one end of the sealed package, which sets crooked against a gradient background. B Plus C Communications removed all four components of the image from the background, rebuilt the … Continued …

AllThingsIT

AllThingsIT

Networking, IT, and civic-surveillance experts AllThingsIT wanted a set of sell sheets that presented the essence of some of its core services, establishing a personality for what otherwise might seem like an impersonal, intimidating part of business technology and infrastructure. B Plus C Communications created a series of pieces that our client could print either … Continued …

Indiana Dental Association thematic images

Indiana Dental Association

The Indiana Dental Association’s Annual Session brings together practitioners from around the state for continuing education and fellowship. When the Association used a thematic tag line (“Beyond Tomorrow, Beyond Ourselves”) to tie together one year’s activities, B Plus C Communications created a signature image for use on printed pieces that signed up exhibitors, registered participants, … Continued …

B Plus C Communications capabilities

B Plus C Communications

How do you set yourself apart in a crowded field? At B Plus C Communications, we wrestled with that question until the day we realized that a cat’s successful bids for attention achieved the same results as a successful marketing campaign. Solution to the capabilities brochure problem: Showcase the cat and tell his authentic story. … Continued …