Connecting your message with your markets
At Indiana/World Skating Academy, world-class competitors train with elite coaches and families share fun on the ice. Since I/WSA opened its doors in 1987, it has nurtured talent, added ongoing revenue to the City of Indianapolis, and donated ice time to other community organizations. Faced with the need for a new facility that offered better … Continued …
Business people spend lots of time asking themselves big-picture questions. “Will adding this product improve my overall bottom line?” “How should I communicate the need to raise my rates without alienating my current customers?” “How long can I maintain my current website without it looking out of date?” Big decisions, high stakes, important outcomes. Calculating … Continued …
The Indiana Dental Association’s Annual Session brings together practitioners from around the state for continuing education and fellowship. When the Association used a thematic tag line (“Beyond Tomorrow, Beyond Ourselves”) to tie together one year’s activities, B Plus C Communications created a signature image for use on printed pieces that signed up exhibitors, registered participants, … Continued …
You’ve got a deadline staring you in the face, and the ideas you need to finish a proposal or project have vacated your conscious mind. The more desperately you need to finish something, the more your ability to brainstorm can seem to dry up. And then you hop in the shower, onto the treadmill, or … Continued …
The emerald ash borer first reached the United States in the 1990s, stowing away in wooden shipping crates bound for Michigan from China. In the insect’s native habitat, many trees display natural immunity to it, but in the U.S., thousands fall prey to its devastating effects every year. At historic Crown Hill Cemetery, this invasive … Continued …
At the same time that Indiana educational trends pointed to rising high school dropout rates, many Hoosier college students who wanted to pursue teaching careers sought other opportunities because of the widening gap between teacher pay and the compensation in other professions. The Congressional Choice for Educational Excellence scholarship program was designed to help would-be … Continued …
Crown Hill Cemetery embarked on a Master Plan to support this historic not-for-profit institution’s restoration, preservation, and community-partnership needs. Following up on the opportunities and challenges of this document, the Crown Hill Heritage Foundation used direct mail to reach its donor audience with a message about the cemetery’s origins. Titled “From Strawberry Hill to Crown … Continued …