Tomorrow’s Canopy

Crown Hill Heritage Foundation Tomorrow's Canopy campaign

At historic Crown Hill Cemetery, more than 4,000 trees anchor the natural beauty of its 555 acres, but an invasive insect pest has killed nearly 350 of them. The emerald ash borer first reached the United States in the 1990s, stowing away in wooden shipping crates bound for Michigan from China. In the emerald ash borer’s native habitat, many trees display natural immunity to it. Not so in the U.S., where thousands of ash trees fall prey to the insect’s devastating effects every year.

The not-for-profit Crown Hill Heritage Foundation embarked on a fundraising campaign called “Tomorrow’s Canopy,” designed to purchase, plant, and nurture 200 trees to offset the emerald ash borer’s impact on cemetery acreage. The campaign combined a crowd-sourced initiative with a printed newsletter that reached additional donors through direct mail. B Plus C Communications researched, wrote, designed, and produced the “Tomorrow’s Canopy” publication for distribution in printed form and as a digital download from the Crown Hill Heritage Foundation website.

View or download the publication here.